Building to launch! The LEGO® Group is set to open a brand new store at Battersea Power Station this Spring

LEGO® fans in Battersea will feel their excitement building at news of where the toy construction company has chosen to open its newest London store.

This Spring, the LEGO® Group will open a new shop inside the restored Battersea Power Station, which opened its doors to the public for the first time in history in October 2022. The new store will be the brand's latest in the UK and the first London store south of the river!

LEGO fans of all ages are set to have a great time within the brand new store, plus experience multiple opportunities throughout to fully immerse themselves in the world of LEGO®, including:

• LEGO Pick a Brick Wall: A great way for customers to select the exact elements that they require for their builds.
• Hands-on play opportunities: Including free build challenges and events each month.
• Build a Minifigure Tower: Visitors can mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customize LEGO minifigures.
• Store Associates: Whether customers are picking out a gift, looking for the latest set, or bringing a LEGO fan in for a special treat, the LEGO team can help find the perfect set.

"The new LEGO store in the iconic Battersea Power Station will inspire builders of all ages with endless play opportunities. We are excited to launch a store that will deliver innovative, experiences that will be a destination for product launches, events and a hub for our LEGO fan community," said Alison Wood, Retail Director, UK and Ireland.

"With bricks at the heart of Battersea Power Station, we're delighted that the LEGO Group has chosen the Grade II* listed Power Station, which is one of the largest brick buildings in Europe, as the new home for their first store south of the river in London." said Sam Cotton, Head of asset management at Battersea Power Station Development Company.

The brand-new 223m² store offers the full range of new products only available directly from LEGO stores and LEGO.com, including LEGO® Jazz Club, LEGO® Eiffel tower, and LEGO® Motorised Lighthouse. In addition, LEGO® VIP-members will receive benefits at the new store such as exclusive gifts with purchase, double points events and much more.

The official opening date and dates for in-store events will be announced soon. 

--ends-

Notes to editors

For further information please contact Mischief PR:

LEGO Retail

[email protected]

About the LEGO Group  

The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine.  

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which means "Play Well". Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com.  

About Battersea Power Station

Battersea Power Station is one of central London's largest, most visionary and eagerly anticipated new riverside neighbourhoods. The regeneration project is delivering a vibrant, mixed-use destination offering a community of homes, shops, restaurants, offices, culture and leisure venues, as well as 19 acres of public space, all serviced by an extension to the London Underground Northern Line. 

The Grade II* listed Power Station and Electric Boulevard, a new high street for London, opened to the public on Friday 14th October, with the first tranche of shops, bars, restaurants and leisure venues welcoming visitors. Further retailers will open through 2022 and 2023. Battersea Power Station is also home to events venues, new office space and 254 new residential apartments. The first residents moved into the Power Station in 2021. 

For more information about Battersea Power Station, please visit www.batterseapowerstation.co.uk and follow @BatterseaPwrStn to keep up with the latest news and events.