Lexus' Soul of Future Premium design final hosted in Battersea

Six finalists have been selected for the final of the Soul of Future Premium, a design programme presented Lexus with the Royal College of Art.

On March 15 the work of the finalists and other student presentations will go on public display in an exhibition at the RCA's new landmark campus in Battersea.

Students from the RCA have been selected to represent a future generation of international design talent and have produced a series of radical new luxury transport concepts.

The creative programme, The Soul of Future Premium is an exploration of how luxury transport might evolve towards the middle of the 21st century and was launched in September 2021.

20 postgraduate students got involved in the challenge to explore new vehicle architectures to meet changes in European city life, society and demographics.

The postgraduate students were plucked from the RCA's Intelligent Mobility Design Centre and recently presented their projects in an online appraisal where judges provided immediate feedback and selected a shortlist of six finalists.

You can review the six finalists and their work here.

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